

Memorial Stadium North End Zone
Bloomington, IN
- Higher Education
- Sports & Venues
152,000 SF
Enhancing the Stadium Atmosphere
The addition to the Indiana University Memorial Stadium’s north end zone elevates both student-athlete resources and the game-day experience for fans. It’s more than just a structure; it’s an iconic symbol of IU athletics, enhancing both the campus skyline and stadium atmosphere.

A Symbolic Bridge
The north end zone addition serves as both a physical connector and a symbolic bridge. Physically, it links the stadium’s original stands and levels, reshaping the arena into a unified bowl structure while enhancing amenities like concessions and seating. Symbolically, it connects IU’s rich athletic heritage with its present and future.
The Hall of Champions on the top floor celebrates the university’s history, while cutting-edge facilities support the development of student-athletes across 22 NCAA programs. Stylistically, the addition pays homage to IU’s collegiate gothic architecture, blending historic elements with modern design for a seamless integration into the campus landscape.

Collegiate Gothic Limestone
Referencing the collegiate gothic limestone style of Bloomington’s academic campus, the architecture features narrow smooth-faced precast piers that rise from the base to frame curtain wall openings, emphasizing the structure’s verticality and evoking the appearance of carved stone detailing.

Enhancing the Fan Experience
The addition of a rooftop hospitality terrace, event suite with club seating, and state-of-the-art video scoreboards greatly enhance the fan experience at Memorial Stadium.